Van Buskirk oversaw nine of the largest content marketing data studies of 2016 and 2017. The “how to” articles based on the research were done for ClickStream’s client Neil Patel (NeilPatel.com). His main focus for the studies were keywords in SEO, semantic SEO, and how links effect search engine ranking.
He was Project Director for the largest search engine ranking study ever conducted. The client was Brian Dean of Backlinko. 1,000,000 Google organic search results were used for sample. It was the number one up-voted piece of Q1 2016 on inbound.org and GrowthHackers.com.
Van Buskirk left SEMrush in December 2014 after overseeing API integration and major accounts in North America. He worked with senior management at companies like HubSpot, strategized with some of the best minds in SEO, and put together AdWords lead generation data with over 10 million lines of CSV text to assist one of the top digital advertising agencies in the world. With the freedom to offer a deeper range of services, SEMrush is a data company and not a consulting company, he can combine experience from search and social strategies built after ten years in the field.
With an MS in Mass Communication from Boston University, the social component of the Internet was always at the forefront of his interests. In 1995, when one of the top 5 sites on the Web was zima.com (remember them? The wine cooler?) he worked with other graduate students chosen by Barnes and Noble as managers that oversaw production of their first site: a website community for college students (loci.com).
In 2005 he founded ClickStream Marketing, the first US company devoted to web services in Cebu, the tech hub of the Philippines, for Western clients in the West. Running ClickStream required hands-on experience with the entire website development and Internet marketing implementation cycle, from domain purchase to server software use. In addition to client projects, the company ran over 20 publisher websites and blogs. ClickStream completed many complex dynamic and Ecommerce Websites with clients.
Today there are over 40 companies or branch offices in Cebu focused on web design, development and/or marketing for US clients or companies.
At SmartAge.com, a marketing portal for small business, Van Buskirk was the Senior Manager for Partner Marketing in 2001, overseeing account relationships with some of the largest sites on the Web and with Fortune 500 companies such as AT&T and IBM.
As the Channel Partner Manager for Delphi Forums in 2000, he managed major web-based software distribution partners. His partnership work with Hasbro resulted in a Web based community which was a finalist in New England’s largest Interactive Media award ceremony.