We’re the engine behind your authority

We turn search and AI data into headline-ready research. From study design and analysis to insights your audience will act on: Clickstream Solutions handles it all.

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Founder Eric Van Buskirk led Backlinko's landmark One Million Search Results study.

Oversaw the usability study that became Kevin Indig’s top-read piece of 2025.

We oversaw 11 extensive data studies for Neil Patel, a Forbes Top 10 marketer.

"I published the first user behavior study of AI Overviews in May. That study set the Growth Memo on a whole new trajectory with international press clips and a new positioning around original research... it lifted Growth Memo to a whole new level (👏 A big shout-out to Eric Van Buskirk and his research team)."
— Kevin Indig, Growth Advisor & Founder of Growth Memo. From his "2025 Reflections" post.

"I had a fantastic experience working with Eric. He has the rare combination of super-smarts and hard work that makes projects successful. Highly recommended."
— Brian Dean, internationally known SEO and Founder of Backlinko.

Want to see the process? Van Buskirk teamed up with Surfer SEO to share how they uncover trends and transform raw data into insights.

Watch the video here →

Clickstream (aka “click path”) data provides a wealth of information that was unavailable just four years ago. Its name has such a nice ring that we named our company after it.

The term was more popularly used in the past for research about the basic proprietary “click” numbers as users navigated through the a website. Today, cutting-edge tracking is aggregated from website browser plugins or app companies to provide precise information on how users interact with the largest sites on the web, especially on Google Search.

If that sounds “creepy,” don’t worry. The metrics collected by aggregator companies like Jumpshot do not include private information. The data doesn’t help to “target” individuals as opposed to information Facebook collects from user accounts and behavior on their platform.

The top two SEO software companies, Ahrefs and Moz, both integrate these numbers now. Without them, the best SEOs are lost in a Google extraterrestrial world.

Google goes out of its way to keep comprehensive, accurate search metrics from website owners. Newspapers like to work with PR professionals within limits. Google closed its search engine product to collaboration and transparency. More than ever, they’ve forced companies that don’t have very deep SEO experience to pay exorbitant AdWords fees.

Click path data for original research

We also use click path data for research analysis to find search trends. This is 100x more precise than what one could find with Google Trends. The end content is published on client sites. Few SEO agencies would know, for example, how to:

Find the most searched for phrases on YouTube in a particular niche.
Create an interactive data visualization from the data.
Build links and citations via email outreach targeted to editors at blogs and publisher websites.

We’re the engine behind your authority

Why we named our company Clickstream Solutions

Click path data for original research

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