We're the engine behind your authority

We turn search and AI data into headline-ready research. From study design and analysis to insights your audience will act on: Clickstream Solutions handles it all.

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Founder Eric Van Buskirk led Backlinko's landmark One Million Search Results study.

Oversaw the usability study that became Kevin Indig's top-read piece of 2025.

We oversaw 11 extensive data studies for Neil Patel, a Forbes Top 10 marketer.

"I published the first user behavior study of AI Overviews in May. That study set the Growth Memo on a whole new trajectory with international press clips and a new positioning around original research... it lifted Growth Memo to a whole new level (👏 A big shout-out to Eric Van Buskirk and his research team)."
— Kevin Indig, Growth Advisor & Founder of Growth Memo. From his "2025 Reflections" post.

"I had a fantastic experience working with Eric. He has the rare combination of super-smarts and hard work that makes projects successful. Highly recommended."
— Brian Dean, internationally known SEO and Founder of Backlinko.

Want to see the process? Van Buskirk teamed up with Surfer SEO to share how they uncover trends and transform raw data into insights.

Watch the video here →

Why we named our company Clickstream Solutions

Clickstream (aka “click path”) data provides a wealth of information that was unavailable just ten years ago. Its name has such a nice ring that we named our company after it. We’ve since pioneered new clickstream data approaches with our partners that let us better understand what happens on a search or AI surface before users abandon or click out.

The term was more popularly used in the past for research about the basic proprietary “click” numbers as users navigated through a website. Today, cutting-edge tracking is aggregated from website browser plugins or app companies to provide precise information on how users interact with the largest sites on the web, especially on Google Search and Amazon.

The metrics collected by aggregator companies like SimilarWeb do not include private information. The data doesn’t help “target” individuals, unlike the information Facebook collects from user accounts and behavior on its platform.

Unlike survey data or focus groups, clickstream data captures what people actually do, not what they say they do — at a scale no individual study could replicate.

Top SEO software companies like Ahrefs and Similarweb integrate these numbers. Without them, the best SEOs are lost in a Google extraterrestrial world.

Click path data for original research

We use click path data to study how users behave across the full search journey — from the moment a query fires to where attention lands, how far pages get scrolled, and when users abandon or convert. The findings become publishable, headline-ready content. Few agencies could:

Analyze cursor movement, scroll depth, and dwell time across 10,000+ real search sessions to identify a hidden usability gap in Google AI Mode.

Partner with leading data providers in SEO and AI Search to produce original studies that earn editorial coverage and links at scale.

Apply topic modeling and semantic analysis across hundreds of thousands of related keywords to map how Google’s algorithms connect language, intent, and content — and build a content strategy around it.

We're the engine behind your authority

Why we named our company Clickstream Solutions

Click path data for original research

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