Smarter Search Optimization | ClickStream

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ClickStream: The Smarter SEO Agency



Publisher Clients

Backlinko

Did SEO moon-shot as the Project Director of the now famous "One Million Search Results" data study on Backlinko.

Neilpatel

Oversaw more than 11 large data studies for Neil Patel (NeilPatel.com), a Forbes Top 10 marketer.


"I had a fantastic experience working with Eric. He has the rare combination of super-smarts and hard work that makes projects successful. Highly recommended."
Brian Dean, internationally known SEO and CEO of Backlinko.


Ecommerce Clients and Google USA Ranking

True-Blue

Currently ranks #1 for Best terpene company

myfreedomsmokes

Currently ranks #5 for Vapes

lull

Got lull.com to page one ranking for Mattress



As Seen On

search engine journal
SemRush
higher visibility logo

Contributions from Eric Van Buskirk, our Founder— he's your man for measurable success online.




Game change 2021: Search engines use machine learning and artificial intelligence. Van Buskirk, our Founder, is well known for data research on Google algorithms.

We have much experience with link building outreach, technical SEO, and advanced keyword research: we love to explain the new, new of driving organic traffic since others are stuck in the old world.

Our Founder got his thought leadership rocket fuel in Philadelphia. He worked for the SEMrush USA office. From there, he started ClickStream and did an SEO moon-shot as the Project Director of the now famous “One Million Search Results” data study on Brian Dean’s website, Backlinko. He later oversaw more than 11 large data studies for Neil Patel, a Forbes Top 10 marketer.


Why we named our company ClickStream

Clickstream (aka “click path”) data provides a wealth of information that was unavailable just four years ago. And, it happens to have such a nice ring to it that we named our company after it.

The term was more popularly used in the past for research about the basic proprietary “click” numbers as users navigated through the a website. Today, cutting edge tracking is aggregated from website browser plugin or app companies to provide precise information on how users interact with the largest sites on the web: especially on Google Search.

If that sounds “creepy,” don’t worry. The metrics collected by aggregator companies like Jumpshot do not include private information. The data doesn’t help to “target” individuals as opposed to information Facebook collects from user accounts and behavior on their platform.

The top two SEO software companies: Ahrefs, and Moz, both integrate these numbers now. Without them, the best SEOs are lost in a Google extraterrestrial world.

Google goes out of its way to keep comprehensive, accurate search metrics from website owners. Newspapers like to work with PR professionals, within limits. In 2020, Google’s closed its search engine product to collaboration and transparency. More than ever they’ve forced companies that don’t have very deep SEO experience to pay exorbitant AdWords fees.

Click path data for original research and link building

We also use click path data for research analysis to find search trends. This is 100x more precise than what one could find with Google Trends.  The end content is published on client sites and used in our link building campaigns.  Few SEO agencies would know, for example, how to:

  1. Find the most searched for phrases on YouTube in a particular niche.
  2. Create an interactive data visualization from the data.
  3. Build links via email outreach targeted to editors at blogs and publisher websites.

Recent Posts

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  • What I learned from 8 data studies with partners Ahrefs, Moz, and SEMrush
  • How to Kill it For YMYL (Your Money or Your Life) SEO

Let’s Get This Started

Contact ClickStream for smarter SEO and website content strategy

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    921 North 20th Street, #3
    Philadelphia, PA 19130 US: 215 297-4289 VN: 93 899 9165
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