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Contributions from Eric Van Buskirk, our Founder— he's your man for measurable success online.
"I had a fantastic experience working with Eric. He has the rare combination of super-smarts and hard work that makes projects successful. Highly recommended."
Brian Dean, internationally known SEO and CEO of Backlinko.
Hack the Google Search Robot
Game change 2018: Search engines use machine learning and artificial intelligence, creating new opportunities for you. We reverse engineer their algorithms by using topic modeling and semantic analysis to rank your website. We've proven our worth by using data-driven techniques for some of the biggest names in content marketing. This is the age of the Google Hummingbird algorithm, semantic search, and RankBrain. Van Buskirk, our Founder, is well known for data research on Google ranking.
We have much experience with link building outreach, technical SEO, and advanced keyword research: we love to explain the new, new of driving organic traffic since others are stuck in the old world.
Our Founder got his thought leadership rocket fuel in Philadelphia. He worked for the SEMrush USA office. From there, he started ClickStream and did an SEO moon-shot as the Project Director of the now famous “One Million Search Results” data study on Brian Dean’s website, Backlinko. He later oversaw more than 11 large data studies for Neil Patel, a Forbes Top 10 marketer.
Why we named our company ClickStream
Clickstream data provides a wealth of information that was unavailable just three years ago. And, it happens to have a such a nice ring to it that we named our company after it. The term was more popularly used in the past for discussions about the basic “clicks” of users’ paths as they navigated through one website. Today, cutting edge tracking is aggregated from hundreds of website browser plugin companies to provide precise information on how users interact with the largest sites on the web: and especially for Google Search.
If that sounds “creepy,” don’t worry. The metrics collected by aggregators like Jumpshot do not include private information. The data doesn’t help to “target” individuals as opposed to information Facebook collects from user accounts and behavior on their platform.
The top three SEO tool companies; SEMrush, Ahrefs, and Moz, all integrate these numbers now. Without them, you’d be lost on a Google extraterrestrial world. Google goes out of it way to keep accurate search metrics from website owners. Newspapers like to work with PR professionals, within limits, but in the past few years, Google is shutting the door to their search engine so it’s almost closed to outsiders.
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- What I learned from 8 data studies with partners Ahrefs, Moz, and SEMrush
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