There are eight levels of strength associated to the entity– Samsung Galaxy S5– shown here. Core data is from SEMrush.com via an API module I developed. The 1,599 keywords found relate to themes people choose to search for the phone. Core descriptions used describe a Samsung Galaxy S5 searched to examine results in the SERP. Examples are “Samsung s5” or “Galaxy s 5.” Analysis of top ranked web pages is where the associations are found. The more times keywords are found on each top ranked web page, the higher number of associations and corresponding score.
The score for the words’ strength of association is represented by the number in the blue bubble. The size of the bubbles are weighted by monthly search volume, as reported by SEMrush. Multivariate analysis is critical to the results (similar results among dependent variables are compared).
The data table results or network graphs can then be interpreted for a content strategist or writer. The end results are web pages with the most relevant content to a theme. These pages rank higher and address the ideas users care most about for a given entity. For further information about a “map” and distilled instructions for content creation on an entity, concept, or theme of interest to you or your clients, please contact Eric Van Buskirk.
April 22 update: Click here for videos I created which show how these semantic maps (in excel or a database) are highly actionable for data driven content creation.
Be sure to set the number of nodes to the total: 1599