Google announced today it is releasing TensorFlow, some of the most advanced AI software in existence. This is a massive vault of opportunities for the machine learning community. Mark my words. Applications created from TensorFlow algorithms will be more important than keyword software for SEO within two years. Enterprise SEO software will latch on to this open sourced prize and change what they do. Use it or loose it BrightEdge, Conductor, and Search Metrics. OK, Google’s platform may not be the perfect core for these tools due to limitations imposed with licensing, but the only other code that will otherwise sit at the core of their applications will be other algorithms using machine learning.
Software built from TensorFlow or AI will also change how much we rely on “experts” for content strategy and creation. It will complement topic experts, causing more content sharing (and we already have too much!) at a lower cost to create and– I hope to God– better quality from content creators that understanding setting a higher bar is most important.
AI and semantic learning means machines help us find what to write. When RankBrain was announced, Google said the new algo, which is part of Hummingbird, is usually better than people at interpreting very ambiguous search queries. Those looking to rank better with comprehensive topic coverage can let machine learning score content and find gaps in what experts write.