ClickStream educates and instructs professionals on the intersection of social media and search engines. If you’re not familiar with SEO or web acronyms, Google search CTR is how we define the “click through rate” on the results returned on organic, non-paid searches. This discussion shows how a high CTR on Google Search correlated significantly with pieces staying higher in the search engine results for this website.
Eric: Hello. My name is Eric Van Buskirk, I am the publisher of Tweet Philadelphia – a project I’ve been working on for probably about 14-months, full-time, in addition to having a full-time job. Most of that time, most recently, also doing services for social media, projects as well as SEO. To my right here, and to your left, is Trish. How are you, today?
Trish: I’m doing good. How about you?
Eric: I’m good, very good. Trish has been helping out with Tweet Philadelphia and a lot of research, helping out with writing – all kinds of good stuff. So, you were going to talk about “Word Clouds,” and what was your first question?
Trish: Ok, well Eric here was telling me that he was getting a large number of click-throughs from search engines regarding his article on “twitter “ and” word clouds”. Now, why do you think that article in particular? Why not one of your longer ones? You know, the ones that are more relevant to Search and social media?
Eric: Yeah it’s it’s very interesting. For those of you watching, this is not necessarily [directly] related to word-clouds, but – if ever there’s proof that having high click-through on a search engine result page where you show up is going to help you to rank for things related to it, this is it. Because this is just something I did maybe 8 months ago, I did a short piece on “twitter word clouds”. It ranks top-3 always on all the major web – on all the major search engines. Not a particularly big search term, but it has an extremely high click-through rate – I won’t go into why, but people really like to click-through on that particular result.
It’s the only logical explanation as to why, in turn, I’m getting all of these results similar to, you know, basically “word” or “word cloud” – all these other things, when that doesn’t really happen on some of the things that I’ve published that are much longer, that I think are better written even. The other pages also often have more media in them so they’re more sticky for users. And, yeah. I mean, the one with the “twitter word cloud” has, I think, a word cloud that I didn’t even make and is attributed to someone else. Correction, Van Buskirk did make this particular graphic, and in fact spent a lot of time getting the design just as he liked it.