Traditional local directory websites are represented in orange bubbles. This is a many to many comparison. Where you see “number of websites with content overlap” (hover over a bubble) means how many of our original list group showed up as competitors in SEMrush. The SEMrush competitor tool is fascinating because it’s showing content overlap based on keyword overlap. So, some of the sites with huge content overlap to those with typical local directory characteristics– shown in the blue bubbles– are not competing directly.
Notice the large websites bbb.org and groupon.com show huge content overlap with the more traditional large local directories. If I do content strategy for one of the sites in the orange bubbles I can learn a lot from those in the blue. They would also make good prospective partners.
If Groupon has such similar content, how can I learn from them in the way they are offering their local “deals?” Groupon is an 800 pound gorilla, but I might find some other interesting ideas from others in blue with overlap to my whole industry. Better Business Bureau appears. How can I learn about the “stamp of approval” small business seek from them? Consider finding industry or niche domains with data research on websites that have large content overlap to your sector using SEMrush and downloading one at a time. Or, contact me about using the multiple domain tool to see characteristics of dozens of domains, as in this instance, and who has similar traits to the sector. This was created with a bulk search tool created (I built and use this module with clients).
If you run a local website covering local, live music clubs nationwide, and you want to understand winning strategies of others in the space, look at the collective properties of the group. Why crunch Excel data for each club’s profile from the SERP in a silo, isolated?